Fictional projectRewardFit is an fictive app designed to boost team engagement and performance, here, specifically for Decathlon. Team members can earn points by contributing to their teams, improving personal performance, and living the company values.
With a variety of rewards, from sports gear and team outings to health and wellness perks, RewardFit encourages a healthy, active lifestyle while strengthening team spirit. Users can also recognize each other’s achievements, creating a culture of appreciation and collaboration. RewardFit makes celebrating success and building team bonds easy and fun.
For this project, I started by researching how to design a user-friendly and motivating rewards app. I kicked off with a MindMap to explore ideas, then created detailed User Stories to understand users’ needs and desires. I also developed a persona to capture goals, frustrations, and motivations, and defined a design challenge to tackle key problems. Finally, I did a benchmark analysis to gather inspiration from successful apps.
I looked closely at how users could earn points in the app. By integrating a variety of tasks and activities, users stay motivated while earning rewards that fit their daily routines and professional goals. From these insights, I mapped out a clear app flow, resulting in a design that helps users achieve their goals and fosters a positive team culture. This research laid the foundation for an effective and engaging rewards app.
After the research phase, I started wireframing the app. This stage was all about mapping out the structure and layout visually. Wireframes helped define the user experience and interactions, making it easier to spot areas for improvement and ensuring all key features and flows were clear and organized. Wireframing was a crucial step in turning research insights into an intuitive and user-friendly app design.
After wireframing, I moved on to prototyping and finalizing the design. This involved turning the wireframes into a functional prototype, adding visual elements, colors, and branding aligned with the app’s goals. Prototyping let me test interactions and refine the user experience based on feedback. By iterating on the design, I aimed to create a polished, user-friendly app that meets, and even exceeds, user expectations, while staying true to the research insights. This phase brought the project closer to a complete and engaging rewards app.