Major traditional sports associations like the KNVB in The Netherlands are facing declining membership numbers. People are turning to activities such as fitness, running, and walking because they are more flexible to schedule. Nowadays, they no longer have time for memberships in traditional sports clubs. Flexible sports have become a significant trend! Due to the significant drop in membership numbers, it is now common to find amateur teams with a shortage of players. Such teams are forced to search for additional players. Within this problem situation, several key stakeholders are involved that I need to consider for my project.

1. Royal Dutch Football Association (KNVB)
2. Sports clubs
3. Teams with player shortages
4. Men/women interested in flexible sports

Flexible sports are becoming increasingly popular. This has led to the development of more new websites/applications that facilitate flexible sports. Think of companies like Onefit and ClassPass. These companies make it possible to engage in sports activities of various kinds, wherever and whenever you want. Interestingly, 11v11 amateur football has not yet embraced this trend, and football activities are not yet integrated with such apps. With Flex Voetbal, I aim to bring flexible sports to 11v11 amateur football within the KNVB.

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