From holidays to home ownership
Opdrachtgever:
Siblu
Type:
Chalet environment
For Siblu, a well-known holiday park company, I designed a new website to support their strategic shift from offering vacations to selling chalets. The project focused on understanding potential buyers, structuring clear user journeys, and translating these into an engaging and trustworthy digital experience. From research and wireframes to the final UI design, the result is a platform that helps Siblu position itself as a reliable partner for chalet ownership.
Research Phase
The project started with understanding the audience. I created personas to capture the different types of potential buyers, their motivations, and their pain points. This step helped align both the client and myself on who we were designing for. I also performed a benchmark analysis, looking at competitors and related industries to identify best practices in presenting real estate or long-term holiday investments.
Together with the client, I facilitated a sitemap workshop. The sitemap became the foundation for the website, ensuring that both business goals (selling chalets) and user needs (clear information, trust, and easy navigation) were well-represented.
Wireframing
Once the structure was in place, I moved on to lo-fi wireframes. These allowed us to quickly explore and validate different layouts without being distracted by visual design. The wireframes were presented to the stakeholders, and through several feedback rounds we refined the user journeys and interaction flows. This iterative process was key in balancing Siblu’s sales objectives with a smooth and reassuring user experience.
UI design
With the wireframes approved, I transitioned to high-fidelity design. Here, I brought Siblu’s brand identity to life in a way that felt modern, consistent, and trustworthy. The designs were created to not only be visually appealing but also to build credibility, an important factor when selling high-value products like chalets.
Throughout this phase, I held design review sessions with the client. These sessions helped validate choices, fine-tune details, and ensure the website matched both Siblu’s strategic goals and the expectations of their target audience.
Let's grab a coffee!?
Looking for a collaboration or just want to get to know each other? Contact me below and let's schedule a (virtual) coffee meeting!
- +316 34977602
- patrickveldt95@gmail.com
