After we finished stakeholder alignment, the next phase was about turning that shared vision into something concrete, the MVP. I started sketching wireframes based on what stakeholders had said during alignment. These wireframes were simple at first: just rough layouts, focusing on the main screens like product details, printing options, delivery info.

I shared these early drafts with stakeholders and we went back and forth a lot. They gave feedback: what works, what feels confusing, what might need simplifying. For example, we realized that some users didn’t understand “Calculate my price” when ordering unprinted products. So I made changes: refined wording, rearranged elements, removed unnecessary steps.

Then I built multiple wireframe versions. One focused on clarity, another tried to speed up the flow into the print configurator, another emphasized showing all pricing options clearly for B2B. Each version had trade-offs. Presenting them helped the stakeholders see what they preferred and what would bring the most value for users.

Once we chose a direction, I created a clickable prototype covering the core user journey: from viewing a product, checking stock and delivery, to starting the print customization. During this, I kept an eye on complexity, making sure we were doing enough to test properly, but not over-building features beyond the MVP.

At the end of this phase, we had a validated prototype that included all essential screens and flows. It was ready for the next step: user testing with real Midocean users, to see how well the MVP works in practice.